6 Ukrainian brands from Paris Fashion Week street style SS25 in the «to buy now and wear forever» format

Paris Fashion Week is always the perfect opportunity to get inspired for a new wardrobe — and not only because of the shows of global brands, street style also emphasizes what is at the heart of the main trendsetters from around the world. There are no limits to experimentation, creative solutions, and subtle harmony with the DNA of the brands to which street stylists pay homage.

For the last two seasons of Paris Fashion Week, Ukrainian brands have been actively discussed. The discerning Parisian fashion beau monde was pleasantly surprised to discover Ukrainian brands, and this trend is only gaining momentum.

London-based stylist Yuliana Rurko shows which Ukrainian brands are worth paying attention to this season, using the examples of fashion influencer Lilia Zeldis. From season to season, the model makes fashion weeks in Paris and Milan with an active emphasis on UA-brands in her looks and gets into the TOPs of the main street stylists of the Big Four.

Here are our favorite street style ensembles from this season`s Paris Fashion Week, with tips on how to integrate these looks into your wardrobe.

Street style ahead of the Isabel Marant show: a black blazer dress with bold waist cut-outs by Ukrainian brand DOT, paired with Schiaparelli heels, a BARE handbag, and vintage Isabel Marant earrings.

Street style after the Zimmermann show: a silver-toned ensemble with a lace skirt, top, and bomber from UA’s Yanis Stepanenko Brand, paired with handmade jewellery by Azure London, designed by Akim Howey. Silver Louboutins complete the look, enhancing the refined tones.

Street style before of the Akris show: a sleek leather dress by Ukrainian brand Attire paired with rich grape-hued stiletto boots from Paris Texas. Gucci sunglasses and a vintage ear cuff earring perfectly complement the details on a Louis Vuitton bag, while a burgundy scarf, also by Attire, adds the final touch of elegance.

Street style before the Balenciaga show: a leather peplum by Ukrainian brand Hinkelman, paired with DOT trousers and Mugler platform boots. A BetterMe top, Balenciaga bag, and Prada sunglasses finish the bold look.

Street style at the Hermès show: the look centers on a tweed set with a lace-up corset and high-waisted shorts by Ukrainian brand IVA NEROLLI, complemented by a mini Hermès bag and vintage Yves Saint Laurent earrings.

Street style after the Balenciaga show: a white open-back jumpsuit by BetterMe (an American brand with Ukrainian roots), paired with a full Balenciaga set—suede thigh-high boots, sunglasses, and a neck strap.

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