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Gucci сняли сериал с Билли Айлиш и Гарри Стайлсом. Рассматриваем каждый образ оттуда
Gucci представили семь эпизодов шоу Ouverture, снятых Гасом Ван Сентом. На протяжении 90 минут на экране представили вещи из коллекции весна/лето — 2021: полупрозрачные платья из органзы, свитеры с графическим принтом и платки, завязанные на "бабушкин" манер. Есть и классика Gucci: брючные костюмы, олимпийки, рубашки с бантами и лоферы.
С помощью сериала Gucci искали новый формат показа коллекции. Объясняют, что после пандемии наступит эра "постконсьюмеризма", и покупать товары просто так никто не будет. Люди хотят покупать историю. Лучший способ рассказать ее — сериал.
Главными героями стали друзья бренда: Гарри Стайлс, Билли Айлиш, Флоренс Уэлч и другие. Смотрите коллекцию полностью:
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Сериал можно посмотреть на сайте бренда.
Смотрите также:
Гендер, пока! Как музыканты стирают границы мужской и женской моды.
Модные бренды продолжают осваивать мир кино. Смотрите видеопроекты Prada и Gucci.
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